4 Ways to Develop Business Stories That Will Sell Your Services for You


1. Have More Than One Story

  • Who is your audience?
  • What do they know?
  • What is your purpose?

2. Start With the End in Mind

Helping your customer achieve their goal will help you achieve your business goal.

3. Bottom-line Your Message

Bottom-line your message. Tell/show them why your business story is interesting — then they will stay with you and listen attentively as you establish appropriate background.

4. Use Your Business Stories Everywhere

Use your stories everywhere: online, in print and in video. Post your stories on your website homepage, in presentation decks and sales collateral, proposals, letters, brochures — even build commercials around stories.