4 Ways to Develop Business Stories That Will Sell Your Services for You
1. Have More Than One Story
- Who is your audience?
- What do they know?
- What is your purpose?
2. Start With the End in Mind
Helping your customer achieve their goal will help you achieve your business goal.
3. Bottom-line Your Message
Bottom-line your message. Tell/show them why your business story is interesting — then they will stay with you and listen attentively as you establish appropriate background.
4. Use Your Business Stories Everywhere
Use your stories everywhere: online, in print and in video. Post your stories on your website homepage, in presentation decks and sales collateral, proposals, letters, brochures — even build commercials around stories.